Why bloggers are important because they are some of the most effective influencers on the web. Each blogger has followers and an audience who read and respect their work. Therefore, a trust of opinion and the ability to influence thousands, if not millions of their dedicated followers.
Why do you need bloggers?
Partnering with bloggers can be a valuable marketing tool for businesses. Whether looking to promote a brand image, product, or service, bloggers have dedicated audiences eager to absorb their opinions and suggestions. It means that can sell out a product through a review, recommendation or story of their experience.
Also, when you align yourself with an influential blogger they bring their audience and their audience’s network to drive traffic to your website, increase your following on social media.
Actually, it doesn’t matter what you sell, it is very likely that there are a group of bloggers out there who can help you reach your audience.
Bloggers are go sources for information, tips, and resources online. Many bloggers have strong presences on social media platforms such as Facebook, Instagram, YouTube, Snapchat, Website (google search)…etc where they can reach impact and influence even broader audiences.
When you start to search a blogger, who fit your brand you should looking for; Blogger’s audience can match your target customers, regular blog publishing, a highly engaged audience, contents fits with your brand, quality photography and professionalism.
Once your company and a blogger have agreed to work together, you need to be taken some steps to ensure that the campaign and relationship develop as smoothly as possible.
First of all, The company and blogger need to make a plan for an effective campaign. They must work together in the beginning to ensure their a proposed post meets both of their needs and tastes. Also, each campaign must start with reachable goal.
Second, After the good plan you should give blogger freedom to exercise their talents because they know what they do, in this way the often produces the most desirable results.
Afterwards, You should provide the blogger to resources they need for depending on the type of content. The resource can about company, product, special location….etc or the blogger need to contact with somebody in the company anytime.
You don’t forget that working with bloggers is a fairly low cost marketing activity when you compare another advertisement methods. Also, you can reach target customers faster.
How do we work as blogger?
We have been running two blogs; One Road One World is English and reach all around the world, Tatli Gezgin is Turkish and base country is Turkey.
We have been traveling around the world by motorcycles. When we are traveling we are riding, climbing, trekking, diving, camping…etc. do many activities.
Our contents for our social media, website, other applications, another active groups are
Products, which we use for clothes, motorcycle gears, camping equipment, motorcycle spare – tools – accessories…etc
Stay, where is the best for us like a camping-site, a hotel, little passion or a hostel.
Best and interesting places; where we go, why we recommend, how can go, what need to do
About country, safety, paper work, their visa detail… etc
Our journey, country to country experiences
Motorcycles, how can maintenance, which tool – spare – accessories, what do you need about a motorcycle
Also about our experiences, lifestyle, life and culture
Magazine writer, we have been writing some travel and motorcycles magazines.
Photography, taking photos to companies for their catalog, magazine, website and social media
We produce many kind of content if one of the content match with your company or possible to find a way work together please contact with us.